# Unusual Payroll > Unusual Payroll provides Employer of Record (EOR) and payroll services for global companies hiring talent in the Netherlands. Website: https://unusualpayroll.com/ LinkedIn: https://www.linkedin.com/company/usual-investments/ YouTube: https://www.youtube.com/@usualinvestments Phone: +31 30 799 60 23 Email: info@unusualteam.com Founding Year: 2023 Tagline: Outsource payroll. Focus on growth. ## Brand Overview ### Mission Unusual Payroll simplifies hiring in the Netherlands for global businesses by managing compliance, payroll, and HR operations. ### Core Audience - International companies - Startups - Remote-first teams - Innovators ### Brand Positioning Unusual Payroll is an agile and reliable Dutch payroll partner for scaling international teams. --- # Products and Services ## Dutch Payroll and Employer of Record Salary and pricing calculator: https://unusualpayroll.com/netherlands-salary-calculator FAQ: https://unusualpayroll.com/faq ### Overview Unusual Payroll helps companies hire in the Netherlands without setting up their own local legal entity. ### Key Features - Compliance with Dutch labor laws - Local employee contracts - Tax filings - Salary disbursement - Immigration and relocation support ### Pricing Pricing is calculated based on the individual employment and relocation scenario. An estimate can be made using the Netherlands Salary & Price Calculator: https://unusualpayroll.com/netherlands-salary-calculator Pricing may vary based on factors including: - Gross salary - Number of employees - Number of migrants - Accompanying family members - 30% ruling eligibility or application - Other employee-specific circumstances ### Target Audience - Scaleups - Remote employers - HR managers - Entrepreneurs - Company owners ### Primary Use Cases Unusual Payroll has more than 100 clients and supports different employment and relocation scenarios depending on each client's needs. --- # Brand Personality and Voice ## Tone of Voice Professional, efficient, and solution-focused. ## Grammar and Style Unusual Payroll uses a lawful, informative, and detail-oriented voice aligned with business practices. Writing should be: - Professional - Clear - Concise - Informative - Detail-oriented - Solution-focused Avoid unnecessary complexity. ## Words and Phrases to Avoid - Bureaucratic language - Overly corporate jargon - Unrelated business jargon ## Example Messaging ### Headline "Your Reliable Partner in the Netherlands" ### Product Description "Unusual Payroll: Trusted EOR and payroll service provider in the Netherlands. We handle payroll and employment compliance, freeing you to focus on growing your business." ### Social Caption "Discover how Unusual Payroll simplifies payroll management for businesses. Get accurate, efficient, and compliant payroll solutions tailored to your needs." --- # Audience Insights ## Audience Overview Unusual Payroll seeks to support entrepreneurs, freelancers, and companies that want to relocate or hire in the Netherlands. ## Primary Audience Segments - Small companies that want to payroll employees - Large companies that want to payroll employees - Remote HR teams - Freelancers ## Audience Goals - Hire internationally - Hire in the Netherlands - Relocate to the Netherlands - Relocate employees to the Netherlands ## Audience Pain Points - Regulatory complexity - High HR costs ## Buyer Journey Potential buyers can contact Unusual Payroll through: - Website request form - Email - Phone ## Ideal Customer Personas - Company owners - Freelancers - Small and medium-sized enterprises - Highly skilled professionals - Companies relocating teams to the Netherlands - Professionals relocating themselves to the Netherlands --- # Visual Identity ## Logo Variants Primary Unusual Payroll logo. ## Color Palette Use the current Unusual Payroll website palette. The visual system should use: - A professional dark primary colour - A brighter brand accent - White and light neutral backgrounds Exact approved colour values are not specified in the source brand reference. ## Typography Space Grotesk. Use for consistency with the wider Unusual brand family. ## Design Style Clean, professional, trustworthy, digital-first, and compliance-focused. Layouts should be: - Structured - Easy to understand - Generous with white space - Clear in information hierarchy Complex payroll, EOR, employment, and compliance information should feel accessible rather than bureaucratic. ## Photography Use professional and authentic photography featuring: - International employees - Employers - HR professionals - Consultants - Diverse teams - Consultation scenes - Employee relocation support - Payroll and compliance discussions - International professionals working in the Netherlands - Real client portraits - Real team portraits Photography should communicate: - Reliability - Expertise - International mobility - Personal support ## Illustration Style Use minimal and functional illustrations that simplify complex topics such as: - Payroll - Employer of Record - Employee relocation - Taxation - Compliance Avoid overly playful or decorative illustration styles. ## Iconography Use clear, simple line icons representing: - Payroll - Employment contracts - Salary - Tax - Compliance - Relocation - Employees - Business administration Icons should be: - Consistent - Professional - Immediately understandable --- # Market Positioning and Competition ## Direct Competitors - Remote.com - Deel - Playroll - Multiplier - Teamed - Dutch Umbrella Company ## Indirect Competitors - Dutch payroll firms - Dutch accounting firms - HR and payroll software providers - Immigration consultancies - Relocation consultancies - Companies that establish and manage their own Dutch entity and payroll internally ## Unique Value Proposition Unusual Payroll offers clients flexibility and a supportive working relationship throughout their business and employment processes. ## Key Differentiators - Knowledge of Dutch payroll and employment processes - A team that is ready and eager to support clients - Local support for international hiring in the Netherlands ## Industry Context and Market Trends International hiring in the Netherlands remains highly compliance-driven. Companies employing highly skilled migrants must account for: - Dutch payroll obligations - Dutch employment obligations - IND sponsorship requirements - Annually updated salary thresholds - Eligibility rules for the 30% ruling Reliable local payroll and EOR support is therefore particularly relevant for international companies that want to hire in the Netherlands without establishing their own local legal entity. --- # Operations and Processes ## Customer Engagement Touchpoints - Website request form - Meeting consultations - Email - LinkedIn - YouTube - Phone ## Key Workflows ### Onboarding The onboarding process may include: - Initial request from the customer - Qualification call to understand needs - Discussion of contracting, relocation, compliance, and related requirements - Proposal - Service agreement - Employee setup in the Dutch payroll system - Visa or work permit support where relevant ### Service Delivery Service delivery may include: - Monthly payroll processing for international talent - Invoicing - Tax compliance - Coordination with IND for Highly Skilled Migrant sponsorship - Optional HR support - Employment contracts - Employee benefits support ### Support and Feedback Clients receive regular information and support through a dedicated account manager. Support continues according to client needs. ## Tools and Platforms - Zoho CRM - Calendly - CMS Panel - Advertising channels ## Customer Timeline Expectations Timelines depend on the individual client process. Typical expectations in the source document are: - Onboarding: 1-4 weeks - General legal requirements setup: 1-2 months - Ongoing support: continuing after setup --- # Marketing and Campaigns ## Past Campaign Highlights Unusual Payroll has run: - LinkedIn campaigns - Google Ads campaigns - Lead generation campaigns - Engagement campaigns ## Current or Seasonal Campaigns Unusual Payroll does not currently focus on seasonal campaigns. The main objectives are to: - Generate qualified leads - Build engagement - Help prospective clients understand payroll - Help prospective clients understand Employer of Record services - Explain how payroll and EOR can support hiring and relocation in the Netherlands ## Channel Strategy ### Social LinkedIn is the primary social channel. Informative content is shared approximately weekly using different topics and visuals. Topics include: - Benefits available to expats working in the Netherlands - Payroll benefits - The 30% ruling - Employer of Record services - How payroll supports international companies - How payroll supports international employees ### Email Email communication is sent approximately twice a month. Topics include: - Benefits of payroll - Employer of Record - Dutch employment-related benefits - The 30% ruling - Information for companies hiring in the Netherlands - Information for companies relocating talent to the Netherlands ### Paid Media Lead generation and engagement campaigns focus on companies hiring or relocating employees to the Netherlands. ### Influencer and PR Strategy PR is used occasionally in Turkish and Dutch startup media. --- # Resources and Documentation ## Pricing and Rate Cards Current pricing and estimates are available through the Netherlands Salary & Price Calculator: https://unusualpayroll.com/netherlands-salary-calculator ## Brochures and Sales Decks None. ## Demo Links or Product Videos None. ## Customer Testimonials and Case Studies Customer testimonials and case studies can be found on the Unusual Payroll homepage: https://unusualpayroll.com/ ## Press Mentions and Awards The source document lists: - Newstoday - Feast Magazine - ABCmoney --- # Strategic Vision ## Long-Term Brand Goals - Become the go-to EOR provider in the Netherlands for startups and scaleups - Expand into different countries - Build a productized compliance dashboard for clients ## Product and Service Roadmap Planned or desired developments include: - Seamless integration with IND case tracking - Automated employee onboarding - A client portal for HR and payroll visibility ## Future Market Opportunities Expand into new international markets while maintaining a focus on: - Turkish scaleups entering the EU - Eastern European scaleups entering the EU Additional growth markets being explored include: - India Continue building partnerships with: - Relocation services - Visa consultants - Complementary business-service providers ## Potential Partnerships and Collaborations There is ongoing potential for partnerships and collaborations with complementary services and consultants. --- # Brand Story and Culture ## Founding Story Unusual Payroll was created to simplify international hiring in the Netherlands. Many startups wanted to hire remotely or relocate talent to the Netherlands but faced legal and tax complexity. Unusual Payroll addresses this through a lean, founder-friendly payroll and sponsorship model. ## Core Values - Clarity over complexity - Global talent deserves legal protection - Speed - Transparency - Reliability ## Internal Team Culture The team is: - Multicultural - Remote-first - Focused on legal accuracy - Focused on clear client communication - Small and agile - Tech-adaptive --- # Founder and Key Team Member ## Seçkin A. Canan Role: Founder Seçkin A. Canan is the founder of Unusual Payroll. The source document states that, under his leadership, Unusual Payroll has achieved a 100% success rate in securing Highly Skilled Migrant visas. He has also been involved in other ventures under the Usual Investments umbrella, including: - Unusual Companies - Unusual Office - The Unusual Space These ventures aim to support entrepreneurs and businesses in establishing a presence in the Netherlands. --- # Common Misconceptions and Clarifications ## Unusual Payroll is a recruitment agency Incorrect. Unusual Payroll is not a traditional recruitment agency. ## Unusual Payroll is only for Turkish companies Incorrect. Unusual Payroll serves scaleups and companies hiring in the Netherlands, not only Turkish companies. ## You need a Dutch BV to hire in the Netherlands Incorrect. With Unusual Payroll's Employer of Record model, companies can hire in the Netherlands without setting up their own Dutch legal entity. ## Sponsoring a visa always takes months Incorrect. The source document states that, with Unusual Payroll, visa sponsorship can be completed in just a few weeks. ## EOR is always too expensive Incorrect. Unusual Payroll uses transparent pricing intended to show total employer costs clearly. ## Clarification Talking Points - EOR allows companies to hire without setting up a legal entity - Unusual Payroll is a registered sponsor with IND, which simplifies immigration processes - Unusual Payroll supports both compliance and employee satisfaction, not only administrative paperwork